Vision

The Monaco Brands Mark

The three vertical segments in Monaco’s logo form the letter M, and our brand colors honor the city-state’s flag. In addition to representing the Principality’s elegant and refined style, our logo evokes upward movement in pursuit of growth and innovation.

Design Impetus

Our designs are dedicated to Monaco’s quintessential destinations and iconic events. The Poker and Roulette Collections are inspired by timeless table games at the Café de Paris casino in Monte Carlo. The Formula 1 Grand Prix and the Rally Grand Prix—two world-renowned motorsport events—inspire the Grand Prix Collection. The Mirabeau Collection evokes the modernist spirit of the Mirabeau Palace Hotel.

Our Core

Our timepieces’ visual identities seek to inspire the style, elegance, and excellence of the Principality. The French Riviera is a truly special place—the ever-present sea breeze and light imbue the region with a unique, unrelenting charm. Monaco’s dynamism and joie de vivre are our true inspiration.

Aesthetic Objective

A glittering palette of light conditions defines the Principality and the heart of the Côte d’Azur. Our watches’ finishes and dial colors aspire to this nuanced brightness, and each collection is inspired by an iconic location or event in Monaco.